How To Write A Press Release In 6 Simple Steps
How To Create A Press Release In 6 Simple Steps
Ok, here ’s the deal with all your online marketing efforts…unless you get your content listed in the search engines it may as well NOT be there. Unlisted content is your enemy so aim to ensure that ALL the content you create is crawled by the search engines and indesed. This is also true of your press release writing. This post will teach you “How To Write A Press Release” and “How To Get Your Press Releases Indexed“.
There are few ways to get your press releases into the search engines and this directly correlates to the template you should use to construct your press release.
1. Make sure you write an editorial. This is not a sales pitch.
2. Use Long Tail Keywords. They are very effective and it is basically a long phrase but you have less competition than the more traditional keywords for your niche.
3. Make sure your keywords are in the headline, first paragraph and second paragraph of the press release.
4. Place a link to your main website or lead capture page. If you have a personal website make it known in the press release in the section about yourself. Even use your MySpace profile page if you have one. It creates backlinking….more on backlinking at the end of this post.
5. Proof read it and then submit it to public relations online services. Generally I find if I sleep on it and wait until the next day I pick up more mistakes and tweak the release a little more.
6. If you have a blog, link from your blog to press release (after it’s published of course). Write a couple of posts that directly relate to the information and include the long tail keywords that you used in your press release in the headline and body of your posts.
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The Basic Elements Of Writing A Good Press Release
Title
Subhead
Body
Keywords
Contact Information - Business and Company Contact Details
TITLE
Your title should be keyword rich. Try for the first 5 words to be your keywords you want the press release optimized for. Do some keyword research, to see what people in your niche are most looking for and also buying.
Use good copywriting headlines that you have used in the past, and modify them to fit your situation. Many great long copy style “direct response” sales letters have wonderful titles and headlines which you can modify and borrow.
SUBHEAD
Your subhead should also be keyword rich, repeating some of the main keywords found in the title, but telling a little more info in 2-3 sentences. This is where you summarize what your PR is going to talk about.
BODY
Your body must contain a great story, which makes readers want to read it. It can be short or long, but add relevant keywords and keyword phrases to it which will help optimization. You might want to have your keyword or key phrases
mentioned 4-7 times in your release.
The length of your release should be 100-500 words. Some services take more words than that, but if you can do a power punched release with all the goods in it and make the media take notice, do make it short.
Include the basics in your body which one would find in everyday newspaper articles. Here are a few idea’s…
Who
What
When
Where
Why
How
Tell a story and speak to the news media, don’t sell to them. Don’t make your press release, “Press Release Spam or PRSpam.” Don’t make it an ad and try to sell the product or service in your release. The idea is to make them curious, and want to go to your sites, find out more, where you can collect a lead or make a sale there.
Don’t use words like “You can m’ake money”. Use words like “One can m’ake money…” Speaking in the right “person” makes it legit. Watch how you use, “I said, you said, or he/she said.”
Also ad your website URL in the body if you can, and only if it is relevant.
KEYWORDS
Usually you can select 5-10 keywords, depending on which services you are using, which are the ones you used in your press release content, which helps get you listed for them with Search Engine Optimization, and that will bring you targeted niche traffic.
CONTACT INFO
Your Contact info should be a website. Also include a phone number and company name.
** Read This **
Some companies require approval before press releases can be distributed so be sure you know the terms of your membership before doing press release marketing.
More Press Release Writing HOT Tips
Do a search for keywords similar to yours. Do some reading and homework. Disect how others have written their releases to get more of an idea how to write yours. Most PR sites have a search box, which you can type in your keywords and search the results and writing styles of similar press releases in your niche.
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Where do you submit press releases? Press Release Distribtution
Just simply do an online search.
Here is a list of recommended press releases sources - not all are free
This is also a great link for info from PR Web for more details
http://www.prwebdirect.com/pressreleasetips.php
Free Directories
http://www.prlog.org/submit-free-press-release.html
http://www.pr-usa.net/index.php?option=com_ja_submit&Itemid=94
Supercharge Your Press Release Marketing
Take that release and submit them to free press release sites (listed above) Each site will have terms and guidelines, so just read those to find out the requirements as to registration etc…
Once the release is published and live online….
Write a couple of articles and submit them to article directories. Include a link in your article resource box back to your published press release and website.
Write some blog posts that link to your website, articles and press releases. Why does this work? It’s called back linking and power linking. Don’t worry - you don’t need to understand how this linking system works…..it works. Just be sure to use the same keywords to optimize your articles, blog posts and press realeases. The press release links to the main website. The articles and blogs link to the website and the press release. It’s that simple.
Have a blessed day.
Shaye Richardson
http://www.GRNMarketingSuccess.com
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Filed under: Marketing General
How To Write A Press Release In 6 Simple Steps
Mastering the art of writing a press release is a must for online promotions. Learn exactly how to write a press release for your web marketing. Writing a press release is no longer hard with this simple step by step guide.